Time and time again, we’ve noted how the broadband industry’s justifications for usage caps just don’t hold water. And while the industry used to falsely claim that caps were necessary due to congestion or to save us all from the bullshit “exaflood,” the industry has slowly but surely stopped using any justification at all for what’s really just glorified rate hikes on uncompetitive markets. These days, big ISPs like AT&T and Comcast looking to impose usage caps either give no justification whatsoever, or pretend they’re doing consumers a favor by providing more “choice and flexibility.”

“The cost of increasing [broadband] capacity has declined much faster than the increase in data traffic,” says Dane Jasper, CEO of Sonic, an independent ISP based in Santa Rosa, Calif.

Jasper, of course, has reason to challenge his much larger rivals. However, he also backed up his argument with real numbers. A few years ago Sonic (formerly Sonic.net) spent about 20 percent of its revenue on basic infrastructure. Since then, the cost of routers, switching equipment and other related gear declined so much that Jasper says the company’s infrastructure costs are now only a bit more than 1.5 percent of its revenue.

For this reason, Sonic has no plans to impose data caps, according to Jasper.

Broadband CEOs Admit Usage Caps Are Nothing More Than A Toll On Uncompetitive Markets